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MARKETING & SALES

Startup Marketing & PR, Sales & Business Development. More videos to come.

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Action Plan: Building a Customer-Centric Mindset

Speaker DocuSign - Segment Marketing, Digital Sales & Customer Success

Who makes a good developer advocate?

Speaker Michael Ludden

What are the most efficient ways to recruit developer advocates?

Speaker Michael Ludden

How do you build a developer advocate program from scratch?

Speaker Michael Ludden

What are some successful tactics when selling consumer products in the US?

Speaker Goro Kosaka

How do you get developers’ attention?

Speaker Jim Brisimitzis

What are some successful strategies to sell to enterprise customers?

Speaker Jim Brisimitzis

What makes Silicon Valley unique?

Speaker Matt Thompson

What tactics are most efficient to build a developer community?

Speaker Matt Thompson

What is developer evangelism and why is it important?

Speaker Matt Thompson

How is business development measured?

Speaker Eric Rosenthal

How is BD different for a consumer vs. an enterprise product?

Speaker Eric Rosenthal

How do you build a compelling story about your company?

Speaker Shernaz Daver

What is effective or successful marketing?

Speaker Shernaz Daver

What are some best practices in PR?

Speaker Shernaz Daver

What are some viral growth tactics?

Speaker Shernaz Daver

How is business development defined?

Speaker Peter Mullen

When should I hire our first business developer?

Speaker Peter Mullen

What are the key attributes of a great business developer?

Speaker Peter Mullen

What is the difference between business development and sales?

Speaker Peter Mullen

What are the key elements of a successful go-to-market strategy?

Speaker Dave Katona

How do you define and communicate your product’s value proposition?

Speaker Mayank Mathur

What are the greatest challenges working with large enterprise customers?

Speaker Mark Noronha

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