Action Plan: Building a Customer-Centric Mindset

DocuSign – Segment Marketing, Digital Sales & Customer Success / April, 2021


When you put your customers at the center of your business, you are making an enormous contribution towards your startup’s long-term success and profitability. Simply put, “customer-centric” is a strategy that puts your customer first in order to provide a positive experience and build long-term relationships.

According to a Deloitte study, companies with a customer-centric approach are 60% more profitable than those that are not focused on the customer. Another study by Bain & Company reports that increasing customer retention rates by even 5% can boost profits by 25% to 95%. So, how does one develop a customer-centric mindset, and what are the key drivers to becoming a customer-centric company?

During this interactive session our speakers dive into how to create an action plan to put your startup on course to building a customer-centric mindset and a strategy to put you on a path to growing opportunities that foster customer loyalty- and boost your bottom line!


• Robin Joy— SVP and GM, Segment Marketing and Digital Sales, DocuSign

• Kim Peretti — Group Vice President, Customer Success, DocuSign



  • DocuSign – Segment Marketing, Digital Sales & Customer Success
  • April, 2021
  • 55:36
  • Customer-Centric Marketing Strategy

Next Up

Building a Winning Team

Finding the Right Co-Founders, Advisers & Building an All-Star Team

Can you build metrics around startup company culture?

What makes a great startup culture and why is it beneficial?

When should a founder start to think about startup culture?

Join the Startupedia Community

Connect with VCs and unlock vital startup advice!