Crafting Your Perfect Startup Story

Chris Yeh / May, 2020


Chris Yeh—is the co-author, along with Reid Hoffman (Co-founder of LinkedIn), of Blitzscaling, the book that explains how to build world-changing companies like Amazon, Alibaba, and Airbnb in record time. As a writer, investor, and entrepreneur, Chris has had a ringside seat in the world of startups and scale-ups since 1995.

Video transcript:

This is a webinar recording of “Crafting Your Perfect Startup Story” led by Chris Yeh on Thursday, May 7, 2020. It all begins with a great startup story when delivering your pitch. It isn’t just a marketing tool: your company’s startup story is—your mission, your goals, the problems you’re here to solve. It’s a powerful resource that can help you stand out and scale up. A solid company identity is more than branding: it’s a navigation tool that helps you find and build connections with the people who will help your startup grow, from the right investors and VCs to stellar team members, co-founders, and advisers, and customers.



  • Chris Yeh
  • May, 2020
  • 01:03:09
  • Startup basics, Pitch

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