How do you know you’re building a product that people want?

Jessica Mah / November, 2017

Description

Jessica Mah, CEO and Co-Founder of InDinero explains the product as either a vitamin or painkiller.

Video Transcript

How do you know you’re building a product that people want?

I know that I’m building something that people want when they tell their friends and when they’re saying “yeah I like this, this is not just a vitamin but this is a real painkiller”. When I first started InDinero we were selling something else, we weren’t doing all the accounting and taxes for business, we were just a software product and it wasn’t a painkiller.

People were like “yeah this is helpful but this isn’t mission critical for me”. Now they say “I need it and I can’t live without it”. I know it’s what people want now.

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