How do you know you’re building a product that people want?

Jessica Mah / November, 2017


Jessica Mah, CEO and Co-Founder of InDinero explains the product as either a vitamin or painkiller.

Video Transcript

How do you know you’re building a product that people want?

I know that I’m building something that people want when they tell their friends and when they’re saying “yeah I like this, this is not just a vitamin but this is a real painkiller”. When I first started InDinero we were selling something else, we weren’t doing all the accounting and taxes for business, we were just a software product and it wasn’t a painkiller.

People were like “yeah this is helpful but this isn’t mission critical for me”. Now they say “I need it and I can’t live without it”. I know it’s what people want now.



Next Up

How do I make sure the product team works efficiently with the developer team?

How often should I ask for customer feedback in the early stage of my startup?

How do I adapt my product to international markets?

What are the three differences in building a hardware vs software product?

What have been your three major challenges in building an AI startup?

Join the Startupedia Community

Connect with VCs and unlock vital startup advice!