What are the common pitching mistakes to avoid?

Adeo Ressi / November, 2017


Adeo Ressi, Founder and CEO of the Founder Institute shares some common pitching mistakes made by entrepreneurs.

Video transcript:

What are the common pitching mistakes to avoid?

There are things that you can do in a pitch that paint you as either a novice or possibly a shyster, someone trying to cheat the system, and you want to be very careful not to make those mistakes, some of them are innocent. So first, you want to avoid all superlatives and all adjectives. You’re not the first, the best, the market is not huge, it’s not revolutionary. Those are almost key words that turn an investor off immediately.

Secondly, you want to appear confident. It’s your business, you’re explaining your dream: if you don’t believe in your dream, you will never get an investor to believe in your dream and it’s very easy to be nervous and a lot of times investors believe that that nervousness is a sign of lacking in belief in your own ideas or lacking in belief in yourself. So being confident is very important. You can project that on how you speak.

You want to come prepared, so if you don’t have a business card, if you don’t have printed materials or if your deck isn’t ready that also looks very unprofessional, so you want to come in and have everything ready. There’s always going to be mistakes that happene so the more prepared you are, the less likely that they impact your ability to present your company. If you can’t project on a television or on a screen, hand them the slide, come prepared, look at that and the problem goes away. So those are a few of the things that you need to do to avoid looking bad when you’re pitching to investors, partners, or even employees.



  • Adeo Ressi, Founder Institute
  • November, 2017
  • 2:14
  • Startup Basics

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