What should a perfect pitch deck include?

Adeo Ressi / November, 2017


Adeo Ressi, Founder and CEO of the Founder Institute explains the components of a perfect pitch deck.

Video transcript:

What should a perfect pitch deck include?

There are three types of pitches and so the decks vary accordingly. You have a narrative pitch where you essentially tell the story of a user or the founder building the business. You have a pain point pitch where you present a pain or problem in the world and you present the solution to that problem. And then you have a factual pitch which just describes the business.

So in a factual pitch, which is the pain point and the narrative pitches, need to include all the elements of the factual pitch but they need to be rearranged. I’ll just go through the factual pitch, you need a deck on the founders and of course, you can order the slides around based on the strength of the business, so if the founders are really strong you put in the beginning and if not you put it in the end.

Second, you want a description of the market, usually sizing and things of that nature, but you really want to be specific about the type of person you’re helping in the market slide. You often need to describe the product or offering that you’re making that usually takes a few different slides, then you need to outline your model, so how do you make money with this product going for the market and then you’ll probably also want something on the distribution or sale cycle of the product into the market. Last but not least, you always and regardless of the type of pitch that you’re making with the ask, and so that’s usually money but it could be team members, advisors etc. Those are the things that you include in a comprehensive pitch.



  • Adeo Ressi
  • November, 2017
  • 2:11
  • Startup Basics

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