What types of milestones should I have?

Steven Schuurman / November, 2017


Steven Schuurman, CEO and Co-Founder of Elastic dicusses different milestones to have.

Video transcript

What types of milestones should I have?

I think as you set up a company and start thinking about how to take it to the next level. You always have to think about what’s next, what’s my next major milestone to work on. Besides the fact that you need to figure out how I’m going to pay for all of that, so meeting at the financials and financing is very important. One of the big big ones that I’ve always been very focused on even today is your team and your team layout and what kind of skills do I need to basically take the company from where it is now to the next level. Those are thinking incredibly important milestones.

As you scale out your team from 10 to 50, to 100 to 200 plus people you have to always make sure that your infrastructural elements of the business basically evolve with the rest of the organization. So you think about things like, your financial systems, your CRM systems, your marketing automation systems, your legal contracts, your intercompany pricing things, so you have a lot of milestones there as well which are becoming more and more important as your grow.



  • Steven Schuurman, Elastic
  • November, 2017
  • 1:24
  • Startup Basics

Next Up

Your Guide to Achieving Product-Market Fit

When building a startup what should the main focus be?

Should I be scared of sharing my startup idea with others?

Crafting Your Perfect Startup Story

How do I prioritize between fundraising and managing the company?

Join the Startupedia Community

Connect with VCs and unlock vital startup advice!